Business Model Canvas
Lean Canvas adapted for healthcare AI — edit any cell to reflect updated assumptions
Key Partners
- DHA (pilot partner + regulator)
- Hospital IT departments (EHR access)
- EHR vendors (Cerner, Epic — FHIR integration)
- Cloud provider (Azure UAE region — data residency)
- MOHAP (regulatory approval)
- Insurance companies (outcome-based co-funding)
Key Activities
- Clinical NLP model training + validation
- FHIR API integration per hospital
- Care coordinator onboarding + training
- Regulatory compliance (MOHAP, DHA)
- Outcome measurement + reporting
Key Resources
- RAG + Clinical NLP engine
- FHIR-compatible data pipeline
- Clinical advisory board (validation)
- UAE-region cloud infrastructure
- Bilingual content (Arabic + English)
Value Proposition
- For hospitals: Reduce preventable readmissions and associated penalties. Improve quality scores and DHA compliance KPIs.
- For care coordinators: Unified patient timeline replaces manual record-hunting across systems. Automated gap alerts reduce cognitive load.
- For patients: Plain-language reminders ensure follow-up happens. No more falling through the cracks.
- For payers: Lower readmission costs. Better outcomes data for actuarial modelling.
Customer Relationships
- Dedicated onboarding per hospital
- Monthly outcome reports to hospital admin
- Co-design sessions with care coordinators
- Patient feedback loops (NPS surveys)
Channels
- Direct B2B sales to hospital networks
- DHA innovation programme / health-tech sandbox
- HSIL network + Harvard alumni ecosystem
- Health-tech conferences (Arab Health, HIMSS)
Customer Segments
- Primary: DHA hospitals (Dubai Hospital, Rashid Hospital, Latifa Hospital)
- Secondary: Private hospital groups (Aster DM, Mediclinic, NMC Healthcare)
- Tertiary: Insurance companies (Daman, Oman Insurance) — outcome data consumers
- Future: Other GCC health authorities (DOH Abu Dhabi, MOH Saudi)
Cost Structure
- Cloud compute (Azure UAE) — RAG inference, NLP processing
- Engineering team (4-6 people post-pilot)
- FHIR integration per hospital (one-time setup cost)
- Regulatory compliance + certification
- Clinical validation studies
- Bilingual content localisation
Revenue Streams
- SaaS subscription: Per-hospital annual license (tiered by bed count)
- Integration fee: One-time FHIR setup per hospital
- Outcome bonus: Shared savings model — % of documented readmission cost reduction
- Data insights: Aggregated, anonymised outcome analytics for payers (Phase 3+)
Indicative Pricing Model
Anchored to hospital bed count — adjust tiers based on market feedback
Starter
$[X]
per month / up to 200 beds
- Single-department deployment
- Text-based input (manual paste)
- Care coordinator dashboard
- Patient SMS alerts
- Monthly outcome reports
Professional
$[X]
per month / up to 500 beds
- Multi-department deployment
- FHIR API integration (Wareed / EHR)
- Multi-hospital dashboard
- Arabic + English alerts
- Quarterly outcome analytics
- Dedicated account manager
Enterprise
Custom
per network / unlimited beds
- Full network deployment
- Multi-EHR integration
- Cross-network referral tracking
- Insurance company data feeds
- Shared savings model option
- Dedicated engineering support
Unit Economics — The ROI Argument
The pitch to hospital CFOs: TracHeal pays for itself
$[X]
Avg. cost per preventable readmission
[CITE: CMS / DHA data]
[X]
Preventable readmissions per 200-bed hospital / year
[CITE: literature estimate]
[X]x
Target ROI multiple for hospitals
Subscription cost vs. readmission savings
The pitch: If TracHeal prevents just [X] readmissions per year at a 200-bed hospital, the cost savings exceed the annual subscription. Everything beyond that is pure ROI. This is a tool that pays for itself.
Go-to-Market Timeline
Q2 2026
HSIL Bootcamp + DHA Pilot Agreement
Validate concept through HSIL 8-week incubation. Secure DHA letter of intent for Phase 1 pilot. Refine product based on mentor feedback.
Q3 2026
Phase 1 Pilot Launch
Deploy at single DHA hospital. 200-patient cohort. Collect outcome data for 3 months. Iterate on care coordinator feedback weekly.
Q4 2026
Pilot Results + Fundraise
Publish pilot outcomes. Begin Series A / grant funding conversations. Expand to 3 DHA hospitals (Phase 2).
2027
Commercial Launch
Private hospital onboarding. Multi-emirate expansion. MOHAP regulatory certification. First revenue.